Without a doubt, smell is the most powerful of all of our senses. This is because the olfactory bulb is directly linked to the limbic system, which is the emotional and memory center of our brain.
This is how scent marketing is helping retailers, hotels, companies, and restaurants to win their customers. Some even hire a scent company in order to ensure that their scent marketing strategy is effective. By sensibly selecting scents, it can help you influence consumer spending, attract new customers, and make a memorable brand experience in a positive way.
While human experiences are created from all of our senses, not just sense of smell or sight, studies show that, we are most effective and creative when a variety of our senses are stimulated. This is especially true when it involves the sense of smell. With a comprehensive sensory experience, we are more in control and flexibility over how we react toward what’s happening around us.
Scent marketing is not just for retailers
One misconception about scent marketing is that it’s mainly efficient for retailers. What many fail to realize that it can be just as effective in offices, meeting rooms, and seminars.
For businesses, one of their biggest goals is to help employees feel at home in order to motivate them and keep them productive. In addition to making the office visually appealing, another way to give an office a sense of home is to use scent marketing.
Our senses can strongly impact how we perceive what is around us, and the sense of smell can evoke emotions and memories that can affect your mood quite easily. There are specific scents that are proven to be effective in increasing productivity and boosting a person’s mood.
If you own an office or an employee in an office, you might be interested in how greatly scents can influence you or your employees. You can either hire a scent company to help you or try it on your own to see how it can make a difference in your office. For instance, having some flowers or plants that have proven health benefits in your office is always a great way of brightening the day. If flowers or plants are not available, you can also diffuse essential oils.
Essential oils are known for its therapeutic benefits and soothing effects, making it an ideal alternative if there are no plants or flowers. Here are some of the scents you can use in your office.
Jasmine – jasmine is known for its soothing abilities. Its sweet and fragrant smell can help fight depression, reduce stress, and boost mood. Diffusing or rubbing jasmine essential oil onto your skin can help boost energy and wake you. The active ingredients increase heart rate, body temperature, as well as brain activity that are important for activating learning and problem solving of a person. Diffuse a few drops in your office help employees you ease into the day.
Rosemary – we all know how workdays can be stressful and tiring. By inhaling the scent of rosemary, it can help to improve one’s mental activity. It can also fight against mental fatigue and reduces stress. Moreover, this oil can provide you and your staff members with a calming day, allowing you to easily overcome challenging situations.
Lavender – lavender is one of the most popular scents because of its calming properties. When used in workplace, it can lessen stress and reduce nervous tension, helping your employees wade through stressful situations. Aside from that, they can also reduce headaches and decrease the levels of restlessness.
If you still have questions on how to use scent marketing, get in touch with la Brise de parfums. They have been helping business for years to find the perfect scent that will help them reach their goals.